Primary Lending Markets

Operating across the UK, Ireland, Germany, the Netherlands, Spain and Portugal and other secondary markets selectively.

Explore our markets

Our primary target markets are selected based on rigorous analysis of the traditional banking landscape, the depth of local real estate and real estate debt markets, and the strength of the legal infrastructure for secured lending.

In each geography, we have teams with deep local experience, giving borrowers direct access to decision-makers who understand their market.

We also actively lend across select deals in secondary markets including France, Italy, Belgium, Austria, Poland, Czechia, Denmark, Sweden, Norway, Finland and Switzerland.

Click the map to explore our primary target markets

Market characteristics

Each of our core markets is characterised by a significant funding gap. Traditional lenders have reduced their activity, creating a compelling opportunity for borrowers seeking a reliable, flexible lending partner.

The opportunity is further underpinned by:

Bank retrenchment, driven by regulation and balance sheet constraints, leaving developers underserved
Large and liquid real estate markets, offering borrowers a broad range of asset and project types
Favourable legal frameworks that support secured lending and creditor protection
Structural housing undersupply across all core markets, sustaining strong demand for the projects we finance
Growing opportunity in commercial real estate, with banks reducing exposure to transitional and non-core assets in sectors such as logistics, office and mixed-use

Pluto will also consider non-target markets selectively, where project quality and sponsor track record merit it.